A Truer Connection
Verizon Communications 2011 Annual Report
As the central theme to the 2011 Verizon Communications annual report, Verizon wanted to emphasize how their corporate strategy and corporate responsibility initiatives share common values and goals. To make this case, we developed the concept of "A Truer Connection."
Museum Without Walls: Audio
Brand Identity and Website
Museum Without Walls: Audio is an interactive, multi-platform audio program for Philadelphia's public art. AA&J designed the identity and standards, as well as a content managed website for this new initiative of the Association for Public Art.
"This innovative program invites passersby to stop, look, listen and experience public art in a new light, through professionally produced three-minute interpretive audio segments revealing the untold histories of 35 outdoor sculptures along the Benjamin Franklin Parkway and Kelly Drive, along the Schuylkill River.
The narratives are told by over 100 authentic voices with personal connections to the artwork. Accessible through multiple platforms, Museum Without Walls: AUDIO will be available to the public for free on the street by cell phone, audio download, or streaming audio on the official program Web site."
30 Years Strong and Getting Stronger
Airgas 2012 Annual Report
In 30 short years, Airgas has become a national leader in the industrial, medical and specialty gas industry. The previous year, they also successfully fought off a hostile takeover bid by Air Products. For this interactive (and print) annual report AA&J and Catapult Communications developed the idea of a step by step guide to the underlying philosophies and strategies that have made them strong and successful, with a bright future.
Association for Public Art (aPA)
To more accurately reflect its mission "to commission, preserve, promote and interpret public art in Philadelphia," the Fairmount Park Art Association (FPAA) changed its name to the Association for Public Art (aPA). AA&J was engaged to design and develop a new brand identity that supports this long-established mission and distinctively positions it as a premier urban public arts organization.
Lecture Series Posters
Exposed is an annual lecture series organized and curated by the Graphic Design Department of The University of the Arts. Prominent designers and theoreticians are invited to conduct week-long workshops, and presentations. The printed posters are loosely based around themes such as audience perception, interactivity, time, the environment – topical issues facing design for that particular year.
Brand Identity and Communications
What the world needs now are solutions – engineering, environmental and staffing solutions. CDI is poised to benefit from the world's changing demands as one of the premier professional staffing, outsourcing and professional services companies. AA&J developed and designed CDI's identity and major branding applications, including print and web. In addition, as one of the company's positioning initiatives, AA&J conceptualized and developed "what the world needs now" as a way to showcase CDI's strategic position in the future global, clean-tech economy.
Brand Identity and Communications
Founded in 1907 by Paul Philippe Cret, H2L2 today is a leading architectural firm with a growing international reputation. H2L2 chose AA&J to design a new brand, including a positioning line, website and marketing communications that would support their efforts in four practice areas: architecture, planning, interior design and infrastructure – and further support the notion that this firm, in all that they do, is "enriching environments."
BAYADA Home Health Care
In a strategic repositioning, Bayada Nurses became BAYADA Home Health Care. To help with this undertaking, AA&J was retained to help with strategy and nomenclature development, signature development and refinement, including design and writing of a comprehensive brand manual. We also designed a new external web presence – all to help it "build and maintain a lasting legacy as the world's most compassionate and trusted team of home care professionals."
Branding and Packaging
Créme Yvette is a violet infused liqueur made partially from Parma Voilet petals with a long, storied history, and serves as the key ingredient in such legendary cocktails as the Blue Moon, Aviator and the Pousse Café. Having been out of circulation for many years, it has been recently resurrected Cooper Spirits International who came to AA&J for the branding, package design and web presence.
The Franklin Institute
Brand Identity and Communications
At every step of The Franklin Institute's transformation over the last twenty years, AA&J has been there. From their very recognizable (former) identity to the colorful and exciting collateral materials, including their annual report, AA&J has worked closely with their marketing department to craft an image that is, at once, evolving, engaging and nurturing.
Branding and Communications
IMS is the world's authority for evidence-based, customized intelligence to the pharmaceutical and healthcare markets. AA&J has been charged with developing transitional branding standards for acquired companies, as well as fresh and thoughtful presentations for collateral materials including, in the case of their annual compendium, "Intelligence.360," the articulation of complex information and text in an accessible way.
The Nature Conservancy
Communications and Annual Reports
"Nature for Life" and "Global Reach, Local Results" are a couple of ways one could sum up the mission of this truly worldwide environmental organization. AA&J has worked with the communications team in Arlington, Virginia to craft communications that support The Nature Conservancy's noble cause.
When a well-established British R&D pharmaceutical merges with a young and spirited Swedish pharmaceutical, there's bound to be some adjustment. AA&J was brought in at the early stages of the merger of Astra and Zeneca to develop a magazine that would bring the two cultures together. Through a magazine aptly named A2Z and through a myriad of other communications solutions, we worked to project a cohesive, global whole.
Pennsylvania Real Estate Investment Trust
Brand Identity and Annual Report
As one of the largest mid-Atlantic retail REITs, Pennsylvania Real Estate Investment Trust is successfully branding itself as a true shopping destination with its portfolio of 57 properties. AA&J redesigned their identity and has been involved over the years in the design and photography for their award-winning annual report, as well as other communications to employees and third parties.