Shire Pharmaceuticals Story Movie

shire pharmaceuticals story movie

Shire Pharmaceuticals has a long history of identifying novel compounds and bringing them to market with tremendous success. With all the changes in the healthcare industry, Shire has developed new strategies to continue this pioneering culture into the future. AA&J was engaged to create a four-minute video for a leadership meeting that outlined their history and put forward a vision for the future. The narrative made use of progressive imagery and typography with an emotional soundtrack. The result was a fresh, contemporary view of a future-looking company, supporting their moniker, “to be as brave as the people we help.”