ROOST

Posted on Posted in Strategy, Brand Identity, Tagline, Brand Experience

 

roost apartment hotel

When a new, extended-stay hotel brand found their home in Philadelphia, they called on aajdesign to name, position, and design a new brand identity. The result is ROOST: “More than a place to stay for a while. It’s a place to belong for a while.” aajdesign composed a mark and logotype that can work in tandem — or apart — to complement the hotel’s architectural aesthetic and differentiate them from other boutique brands.

what we did

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