Brand IdentityBrand ExperienceWeb DesignWeb Development


museum without walls audio (mww)

Just north of the Philadelphia Art Museum, 35 outdoor sculptures line the Schuylkill River. However, their stories and histories are mostly unknown to passers-by. To bring these stories to viewers, The Association for Public Art conceived the Museum Without Walls: Audio, an interactive program that uses three-minute interpretive audio segments to give listeners a deeper view of what’s before them as they walk up the river. Each segment is narrated by one of 100 authentic voices, each with a personal connection to the artwork. The result is a museum that lives.

aPA engaged AAJdesign to create a bold and flexible brand identity for the MWW that would work across platforms and draw people to this innovative program. The resulting logo hints at audio waves against a green street sign.

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