Over our history, aajdesign has been involved in the strategy, design and execution of some of the most recognizable and enduring brands in the area. We take special pride in the care and craft required to develop a differentiated and supportive brand identity that can stand the test of time.
CDI
A comprehensive brand identity system and guidelines for the CDI Corporation, a large engineering and staffing company, including applications for the web, and ongoing positioning.
USciences
When the Philadelphia College of Pharmacy and Science broadened its offerings with university status and became the University of the Sciences in Philadelphia, aajdesign was retained to design their new identity as well as all of their branding standards that reflected their new positioning. Note: USP has since changed their name and brand identity to USciences.
Jefferson Health System
When Jefferson Health System was formed in the 1990s, aajdesign was retained to develop and design a system by which all of the various hospitals and facilities could be organized under on central umbrella. The “J” mark became a very recognizable symbol for the system and allowed for flexible adaptation to a multitude of communications needs.
Abbey Camera
Abbey Camera was the gold standard of photographic supplies in the Philadelphia area. Aajdesign designed their brand identity and applications.
Kramont Realty Trust
Prior to being acquired by Australian based Centro Properties Group, aajdesign developed a modular approach to a new brand identity for Kramont Realty Trust, a REIT concentrating on strip centers and malls.
H2L2
Founded in 1907 by Paul Philippe Cret, H2L2 was a leading architectural firm with an international reputation. H2L2 chose aajdesign to design a new brand and positioning line that would support their efforts in four practice areas: architecture, planning, interior design and infrastructure–and further support the notion that this firm, in all that they do, is “enriching environments.”
Arbor Advisory Group
A brand identity system and positioning, including their tagline, “Invested Relations” for Arbor Advisory Group. They help “companies build—and rebuild—enduring relationships with investors.”
Independence Seaport Museum
A brand identity system and initial communications for The Independence Seaport Museum. Through exhibitions and programs, The Independence Seaport Museum connects visitors and the greater community to Philadelphia regional waterways and maritime history.
Novocure
Strategy, positioning, and a brand identity refresh along with comprehensive applications guidelines for this Novocure. Novocure is a research-led, biotechnology company exploring patient-centric ways to treat cancer utilizing precise, low-intensity alternating electric fields to inhibit cancer cell division in solid tumors.
BAYADA Home Health Care
A comprehensive brand identity system and guidelines for BAYADA Home Health Care. In a strategic repositioning and renaming, Bayada Nurses became BAYADA Home Health Care. We developed strategy for a system of divisional nomenclature, signature development and refinement, standards and execution of a vast array of communications touchpoints.
Saint Joseph’s University
A comprehensive brand identity system and guidelines for Saint Joseph’s University. As part of their long-term strategy to become the “preeminent Catholic comprehensive university in the Northeast,” Saint Joseph’s University chose aajdesign to design a new logotype/mark, including a branding system for how all of the various schools and related components fit into the master brand.
BAYADA Press
BAYADA Press is the publishing arm of BAYADA Home Health Care. We designed this brand identity to stand alone and relate to the companies main identifier.
American Association for Cancer Research
A comprehensive brand identity and guidelines for the American Association for Cancer Research, the largest and most prestigious scientific organization whose mission “is to prevent and cure cancer through research, education, communication and collaboration.”
Breslow Public Relations
A brand identity and system for Breslow Public Relations, Philadelphia.
Crème Yvette
A new brand identity and packaging for Crème Yvette, the storied violet-infused liqueur. This was the second project for Cooper Spirits International, the maker of St. Germaine.
UArts 140
Brand Identity and a comprehensive suite of communications for the 140th anniversary of the University of the Arts.
Association for Public Art
A comprehensive branding system and guidelines for the Association for Public Art (aPA), formerly the Fairmount Park Art Association.
Museum Without Walls: Audio
A brand identity and standards, as well as a content managed website for this new initiative of the Association for Public Art. Museum Without Walls: Audio is an interactive, multi-platform audio program for Philadelphia’s public art.
Method Hospitality
A brand identity system to accommodate for divisional growth. Method Hospitality is a new company engaged in the acquisition and development of luxury living accommodations, including hotels, extended-stay units and apartments (under Method Residential), as well as restaurants and hospitality establishments.
Baker Institute
A brand identity system made up of an abstract mark implying the convergence of the three disciplines into a dynamic whole. The mark was also designed to be joined to other related parts of the Baker Institute: iDeX, their web-based idea exchange and LehighVentureSeries, their graduate level business program devoted to entrepreneurship.
IO (Intent>Outcome)
A brand identity and website for IO (Intent>Outcome) a hospitality and architectural design consultancy of one—David Fields.
Sapling
A brand identity system, positioning and tagline for Sapling, a designer, fabricator and supplier of wireless timing systems—all to reinforce their new moniker, “ingeniously in sync.”
