Cancer Today magazine website redesign and launch
Cancer Today is a quarterly magazine published since 2011 by the American Association for Cancer Research. As technology changed, the editorial team at AACR realized that a smart redesign of their online magazine could improve circulation and advertising and improve user experience. Additionally, a comprehensive content management system could make online publishing and archiving much more efficient.
AAJdesign initially worked with Cancer Today’s editorial staff in developing the criteria for a bold and fresh redesign. We then researched other successful online magazines to distill best practices. Through a series of presentations, feedback, and refinements AAJdesign designed a new magazine with an efficient and user-centered hierarchy and grid, brand sensitive colors and typography, integrated advertising schemes, video integration, and an ongoing suite of flexible design variables to keep the magazine fresh.
After completing the design process, AAJdesign teamed with Edgimo on development while overseeing all phases of the design’s implementation and functionality. Now, Cancer Today is positioned for growth as the “authoritative resource for cancer patients, survivors, and caregivers who are seeking information and inspiration as they or their loved ones face diagnosis, treatment, and life after cancer.”