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cancer today

Cancer Today magazine website redesign and launch

Cancer Today is a quarterly magazine published since 2011 by the American Association for Cancer Research. As technology has changed, the editorial team at AACR realized that through a smart redesign of their online magazine, they could improve circulation and advertising, improve the user experience, and through a comprehensive content management system, make online publishing and archiving much more efficient.

AAJdesign initially worked with Cancer Today’s editorial staff in developing the criteria for a bold and fresh redesign. We then researched other successful online magazines to distill best practices. Through a series of presentations, feedback and refinements, AAJdesign designed a new magazine with an efficient and user-centered hierarchy and grid, brand sensitive colors and typography, integrated advertising schemes, video integration and an ongoing suite of flexible design variables to keep the magazine fresh.

Upon completion of the design process and sign-off, AAJdesign teamed with Edgimo on the development—overseeing all phases of design implementation and functionality. In the end, Cancer Today is positioned for growth as the “authoritative resource for cancer patients, survivors and caregivers who are seeking information and inspiration as they or their loved ones face diagnosis, treatment and life after cancer.”

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