aacr brand identity
The American Association for Cancer Research is the world's oldest and largest science organization devoted to cancer. Its mission is “to prevent and cure cancer through research, education, communication, and collaboration.”
AAJdesign developed and designed a new brand identity system and comprehensive brand standards for the organization and its foundation. The new logotype is simple, bold, and easy to apply: the linked ‘R’ and ‘C’ reflect the inextricable link between research and the goal of eradicating cancer.