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Lehigh University’s Baker Institute for Entrepreneurship, Creativity and Innovation

Lehigh University’s Baker Institute for Entrepreneurship, Creativity and Innovation

AAJdesign recently completed a new branding program for Lehigh University’s Baker Institute for Entrepreneurship, Creativity and Innovation. The abstract mark implies the convergence of three disciplines into a dynamic whole. The mark was also designed to be joined to other related parts of the Baker Institute: iDeX, their web-based idea exchange and LehighVentureSeries, their graduate level business program devoted to entrepreneurship.