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Compassion. Excellence. Reliability.

Compassion. Excellence. Reliability.

Bayada Nurses becomes BAYADA Home Health Care

On January 17th, AA&J attended a launch party for the new branding program for BAYADA Home Health Care. For over a year, AA&J has been working with BAYADA — a company with more than 200 offices — on strategy and nomenclature development, signature development and refinement, standards and execution of a vast array of visual artifacts, including a new web presence with a robust careers site, that will help it “build and maintain a lasting legacy as the world’s most compassionate and trusted team of home care professionals.”

We are very happy to have helped this wonderful company reinforce its moniker, Compassion. Excellence. Reliability.


BAYADA Home Health Care now has a flexible system by which it can reinforce its specialty practices while tying them back to the master brand. AA&J also designed and wrote a comprehensive brand manual that outlines essential standards to keep the brand on target and consistent.