Compassion. Excellence. Reliability.

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Compassion. Excellence. Reliability.

Bayada Nurses becomes BAYADA Home Health Care

On January 17th, AA&J attended a launch party for the new branding program for BAYADA Home Health Care. For over a year, AA&J has been working with BAYADA — a company with more than 200 offices — on strategy and nomenclature development, signature development and refinement, standards and execution of a vast array of visual artifacts, including a new web presence with a robust careers site, that will help it “build and maintain a lasting legacy as the world’s most compassionate and trusted team of home care professionals.”

We are very happy to have helped this wonderful company reinforce its moniker, Compassion. Excellence. Reliability.


BAYADA Home Health Care now has a flexible system by which it can reinforce its specialty practices while tying them back to the master brand. AA&J also designed and wrote a comprehensive brand manual that outlines essential standards to keep the brand on target and consistent.

Lehigh University’s Baker Institute for Entrepreneurship, Creativity and Innovation

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Lehigh University’s Baker Institute for Entrepreneurship, Creativity and Innovation

AAJdesign recently completed a new branding program for Lehigh University’s Baker Institute for Entrepreneurship, Creativity and Innovation. The abstract mark implies the convergence of three disciplines into a dynamic whole. The mark was also designed to be joined to other related parts of the Baker Institute: iDeX, their web-based idea exchange and LehighVentureSeries, their graduate level business program devoted to entrepreneurship.

Museum Without Walls: Audio

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Museum Without Walls: Audio

Museum Without Walls: Audio, an interactive, multi-platform audio program for Philadelphia’s public art was launched today in Love Park.

“This innovative program invites passersby to stop, look, listen and experience public art in a new light, through professionally produced three-minute interpretive audio segments revealing the untold histories of 35 outdoor sculptures along the Benjamin Franklin Parkway and Kelly Drive, along the Schuylkill River.

The narratives are told by over 100 authentic voices with personal connections to the artwork. Accessible through multiple platforms, Museum Without Walls™: AUDIO will be available to the public for free on the street by cell phone, audio download, or streaming audio on the official program Web site.”1

AAJdesign is very pleased to have been involved in the branding and content-managed website for this unique and innovative program.

http://museumwithoutwallsaudio.org/

Also, for the iPhone users among us, there is a free App. Go to the iPhone App Store and download MWW: Audio

1. Source: Norristown Times Herald, 4/11/10

An unearthed classic, on the shelves soon

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An unearthed classic, on the shelves soon

Crème Yvette is a violet infused liqueur made partially from Parma Voilet petals with a long, storied history, and serves as the key ingredient in such legendary cocktails as the Blue Moon, Aviator and the Pousse Café. Having been out of circulation for many years, it has been recently resurrected by Rob Cooper of Cooper Spirits International who came to AAJdesign for the branding and package design.

Sapling: Ingeniously in sync

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Sapling: Ingeniously in sync

In schools, hospitals, airports and even train stations, clock systems are still an indispensable component of their operations. As one of the key designers, fabricators and suppliers of timing systems, Sapling chose AAJdesign to re-brand their company.

From a new logo and tagline, to website and marketing collateral, AAJdesign has helped this company reinforce their new moniker, “ingeniously in sync.”

A storied architecture and planning firm looks forward

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A storied architecture and planning firm looks forward

Founded in 1907 by Paul Philippe Cret, H2L2 today is a leading architectural firm with a growing international reputation. H2L2 chose AAJdesign to design a new brand and positioning line that would support their efforts in four practice areas: architecture, planning, interior design and infrastructure–and further support the notion that this firm, in all that they do, is “enriching environments.”

Design with images

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Design with images

For many years AAJdesign has designed the annual report for The Franklin Institute and each year the challenge is to showcase the exciting new initiatives in words and images. This year was no exception, although we did take it a step further and shot the photography using a technique that we felt supported the theme “Reaching Out” in a special way. The images in this year’s annual report at first glance seem like single wide-angle images, but they are actually composites made up of many single shots that have been seamlessly assembled using a state-of-the-art computer program. The effect is an eerie delight of fantasy and reality.