About

We have a simple philosophy: connect with clarity. And we have been adhering to its principles as one of the East Coast’s leading design firms since 1984.

We design, build and support brand identity programs, complemented by a suite of services, including: strategy, stakeholder, and sustainability communications — across all media.

Our approach is sensitive and specific. Each unique project dictates how we carefully craft teams and processes for our clients.

services

Strategy

Insight
Brand Positioning 
Naming

Brand Identity

Design
Visual Systems
Brand Guidelines
Deployment

Brand Experience

Web/Mobile
Print
Environmental

Stakeholder Communications

Financial Reporting
Investor Communications
Annual Reports
Sustainability Reports
Capability Reports

strategy

Without a clear position and strategy, a company’s brand offers a hollow promise. We start with a proper competitor review with the right expertise, allowing for a deep understanding of the industry and competitive landscape. With that knowledge, we can determine what steps to take to differentiate your brand so it communicates with the strongest message and voice.

brand identity

A visual brand identity only works when it considers everything that contributes to an organization’s unique position. We begin our process with thorough research, assessment, and planning. The resulting strategy may be based upon something embedded in an organization’s past, or contemplates the future. It may reposition an existing identity or completely regenerate it. Regardless, defining an organization’s essential qualities and articulating them visually requires the highest level of craft.

Our proven process has allowed us to help numerous organizations connect with their audience in a voice that reflects and supports their true personality and culture.

brand experience

Insight into a particular audience leads to the execution of a successful brand experience. Every day, there seems to be a new way to communicate with an audience: from interactive to social media, from signage to collateral, from email to business collateral. Over our history, we have become adept at identifying subtle yet effective ways to help our clients stand out from the crowd, even as the landscape evolves.

stakeholder communications

AA&J has been designing award-winning investor communications, including online and print annual reports, quarterly reports, and proxies for some of the most respected companies in America.

Our recipe: turn business strategy into clear verbal and visual communications that supports the brand and executive strategy for the company.

Sustainability is not a buzzword. It’s smart business. There’s a correlation between responsible corporate conduct and strong financial performance. For companies of all kinds, we’re helping make that link through transparent reporting, written in plain English, packaged in an engaging user experience. Sustainability Communications. It matters, a lot!

our team