We have a simple philosophy: connect with clarity. And we have been adhering to its principles as one of the East Coast’s leading design firms since 1984.

We design, build, and support brand identity programs, offering our suite of services — including strategy, stakeholder, and sustainability communications — across all media.

Our approach is sensitive and specific. Each project dictates how we craft teams and processes for our clients.



Brand Positioning 

Brand Identity

Visual Systems
Brand Guidelines

Brand Experience


Stakeholder Communications

Financial Reporting
Investor Communications
Annual Reports
Sustainability Reports
Capability Reports


Without a clear position and strategy, a company’s brand offers a hollow promise. We start with a proper competitor review with the right expertise, allowing for a deep understanding of the industry and competitive landscape. With that knowledge, we can determine which steps to take to differentiate your brand so it communicates with the strongest message and voice.

brand identity

A visual brand identity only works when it considers everything that contributes to an organization’s unique position. We begin our process with thorough research, assessment, and planning. The resulting strategy may be based upon something embedded in an organization’s past, or contemplate the future. It may reposition an existing identity or completely regenerate it. Regardless, defining an organization’s essential qualities and articulating them visually requires the highest level of craft.

Our process has allowed us to help numerous organizations connect with their audience in a voice that reflects and supports their true personality and culture.

brand experience

Every day, there seems to be a new way to communicate with an audience: from interactive to social media, from signage to collateral, from email to business collateral. Insight into a particular audience leads to the execution of a successful and cohesive brand experience. Over our history, we have become adept at identifying subtle yet effective ways to help our clients stand out from the crowd, even as the landscape evolves.

stakeholder communications

AAJdesign has been designing award-winning investor communications — including online and print annual reports, quarterly reports, and proxies — for some of the most respected companies in America.

Our recipe: turn business strategy into clear verbal and visual communications that support the brand and executive strategy for the company.

our team