The path to brand loyalty begins with a clear strategy using very specific tools. At every point of contact, from designed communications, to tangible elements, to personal contact, a common voice must be felt for audiences to trust and respond to an organization's motives.
At AA&J we realize that an organization's visual identity is of little value if it does not work in tandem with all else that defines clearly and consistently the organization's unique position.
Through research and planning AA&J seeks to uncover the essential characteristics that describe a organization's business. It may be something that is embedded in the past or a future direction. It may be a repositioning of an existing identity or a complete makeover. In an event, assessment holds the key.
As experts with a proven process for uncovering the right path, we have helped numerous organizations connect with target audiences in a voice that reflects their true personality and culture.
The Franklin Institute has received tremendous positive response to this annual report. The powerful imagery conveys the essence of the pictured exhibit, program or facility, and in turn, the Institute’s relationships with its many audiences.