Breaking Cancer’s Code
posted on Tuesday, March 31st, 2015 at 7:41 am
Why is cancer such a tough foe?
Uncovering clues to new cures.
These messages drove a video we created for the American Association for Cancer Research: https://www.youtube.com/watch?v=LeXjbpGWIn4
We also created 30 and 15-second versions that air with Cancer: The Emperor of All Maladies, a three-part, six-hour film by Ken Burns, based on the Pulitzer Prize-winning book by Siddhartha Mukherjee—airing on PBS 3/30–4/1
Healing on the Home Front book launch celebration
posted on Tuesday, March 31st, 2015 at 7:36 am
AA&J attended a wonderful and inspiring book launch celebration for Healing on the Home Front http://www.healingonthehomefront.com/ at the Fringe Arts Building on March 26th.
The American Association for Cancer Research –
Brand Identity System
posted on Monday, July 14th, 2014 at 12:04 pm
AA&J is pleased to announce the launch of a new brand identity system and standards for the American Association for Cancer Research (AACR), the largest scientific organization dedicated to the fight against cancer.
“‘Amazing progress has been made against cancer because of the dedicated work of researchers throughout the biomedical research enterprise, but future advances in understanding and treating cancer will depend on public support,’ said Margaret Foti, PhD, MD (h.c.), chief executive officer of the AACR.
The new logo is designed to be distinctive and bold, according to Foti. ‘There is a visual narrative, a connection between the ‘R’ and the ‘C’ that reflects the inextricable link between research and the goal of eradicating cancer. The green color of the logo implies hope, life, and growth. The tagline ‘Finding Cures Together’ conveys the essential collaboration between the AACR, its research partners around the world, the AACR Foundation, and the funding public as they all work together urgently to address this complex disease,’ said Foti.”
Please see additional information here:
A Drop is Everything – Xylem’s 2011-2012 Sustainability Report
posted on Monday, October 8th, 2012 at 9:27 am
AA&J designed the first online and print sustainability report for Xylem Inc., a spin-off of ITT that designs and manufactures applications and technologies for the water industry. The report outlines Xylem’s commitment to sustainability in their first year as a stand-alone company and, where possible, provides metrics that benchmark their sustainability performance. “Let’s Solve Water” is Xylem’s call to action. This report attempts to define the Company’s commitment to this important credo.
Shire Pharmaceuticals Story Movie
posted on Monday, October 8th, 2012 at 9:12 am
Shire Pharmaceuticals has a long history of identifying novel compounds and bringing them to market with tremendous success. With all the changes in the healthcare industry, Shire has developed new strategies to continue this pioneering culture into the future. AA&J was engaged to create a four-minute video for a leadership meeting that outlined their history and put forward a vision for the future. The narrative made use of progressive imagery and typography with an emotional soundtrack. The result was a fresh, contemporary view of a future-looking company, supporting their moniker, “to be as brave as the people we help.”
A TRUER CONNECTION
posted on Friday, March 30th, 2012 at 7:28 am
We recently completed the print and online versions of the 2011 Verizon annual report. Entitled “A TRUER CONNECTION,” this year’s report is a combined annual and corporate responsibility report. “Every day, the people of Verizon are working to build a truer connection to our customers and communities, and to the crucial needs of America and the world.” AA&J is pleased to have been involved in the concept development and design of this important communications vehicle that seeks to define Verizon’s central role in our society.
Compassion. Excellence. Reliability.
posted on Thursday, January 26th, 2012 at 1:57 pm
Bayada Nurses becomes BAYADA Home Health Care
On January 17th, AA&J attended a launch party for the new branding program for BAYADA Home Health Care. For over a year, AA&J has been working with BAYADA — a company with more than 200 offices — on strategy and nomenclature development, signature development and refinement, standards and execution of a vast array of visual artifacts, including a new web presence with a robust careers site, that will help it “build and maintain a lasting legacy as the world’s most compassionate and trusted team of home care professionals.”
We are very happy to have helped this wonderful company reinforce its moniker, Compassion. Excellence. Reliability.
BAYADA Home Health Care now has a flexible system by which it can reinforce its specialty practices while tying them back to the master brand. AA&J also designed and wrote a comprehensive brand manual that outlines essential standards to keep the brand on target and consistent.
Lehigh University’s Baker Institute for Entrepreneurship, Creativity and Innovation
posted on Tuesday, May 17th, 2011 at 11:07 am
AA&J recently completed a new branding program for Lehigh University’s Baker Institute for Entrepreneurship, Creativity and Innovation. The abstract mark implies the convergence of three disciplines into a dynamic whole. The mark was also designed to be joined to other related parts of the Baker Institute: iDeX, their web-based idea exchange and LehighVentureSeries, their graduate level business program devoted to entrepreneurship.
Museum Without Walls: Audio
posted on Thursday, June 10th, 2010 at 12:43 pm
Museum Without Walls: Audio, an interactive, multi-platform audio program for Philadelphia’s public art was launched today in Love Park.
“This innovative program invites passersby to stop, look, listen and experience public art in a new light, through professionally produced three-minute interpretive audio segments revealing the untold histories of 35 outdoor sculptures along the Benjamin Franklin Parkway and Kelly Drive, along the Schuylkill River.
The narratives are told by over 100 authentic voices with personal connections to the artwork. Accessible through multiple platforms, Museum Without Walls™: AUDIO will be available to the public for free on the street by cell phone, audio download, or streaming audio on the official program Web site.”1
AA&J is very pleased to have been involved in the branding and content-managed website for this unique and innovative program.
Also, for the iPhone users among us, there is a free App. Go to the iPhone App Store and download MWW: Audio
1. Source: Norristown Times Herald, 4/11/10
An unearthed classic, on the shelves soon
posted on Wednesday, December 9th, 2009 at 2:53 pm
Crème Yvette is a violet infused liqueur made partially from Parma Voilet petals with a long, storied history, and serves as the key ingredient in such legendary cocktails as the Blue Moon, Aviator and the Pousse Café. Having been out of circulation for many years, it has been recently resurrected by Rob Cooper of Cooper Spirits International who came to AA&J for the branding and package design.
Sapling: Ingeniously in sync
posted on Tuesday, December 8th, 2009 at 3:13 pm
In schools, hospitals, airports and even train stations, clock systems are still an indispensable component of their operations. As one of the key designers, fabricators and suppliers of timing systems, Sapling chose AA&J to re-brand their company.
From a new logo and tagline, to website and marketing collateral, AA&J has helped this company reinforce their new moniker, “ingeniously in sync.”
A storied architecture and planning firm looks forward
posted on Monday, December 7th, 2009 at 3:20 pm
Founded in 1907 by Paul Philippe Cret, H2L2 today is a leading architectural firm with a growing international reputation. H2L2 chose AA&J to design a new brand and positioning line that would support their efforts in four practice areas: architecture, planning, interior design and infrastructure–and further support the notion that this firm, in all that they do, is “enriching environments.”
Design with images
posted on Sunday, December 6th, 2009 at 3:55 pm
For many years AA&J has designed the annual report for The Franklin Institute and each year the challenge is to showcase the exciting new initiatives in words and images. This year was no exception, although we did take it a step further and shot the photography using a technique that we felt supported the theme “Reaching Out” in a special way. The images in this year’s annual report at first glance seem like single wide-angle images, but they are actually composites made up of many single shots that have been seamlessly assembled using a state-of-the-art computer program. The effect is an eerie delight of fantasy and reality.
“This is big”
posted on Saturday, December 5th, 2009 at 4:43 pm
Information design might be overlooked in the arsenal of communication tools.
Verizon Communications’ wireline business employees, 90,000 strong, are no strangers to the myriad products and offerings. FiOS, HSI and traditional phone service change as new products come on line, market forces change and traditional products fade away.
In an effort to communicate effectively internally with its wireline business, Verizon enlists AA&J to envision its changing products and promotions for employees in a way that is easy to grasp, exciting and memorable. The result: employees are well-versed, and can help customers navigate the new frontier in telecommunications.
posted on Friday, December 4th, 2009 at 9:49 am
For many years, Jan C. Almquist, in addition to his duties as principal of Allemann Almquist & Jones, has been making personal photographic images that attempt to advance the notion of what the expressive image can be. Take a look at his work here: www.jcalmquist.com
In the pursuit of excellence
posted on Thursday, November 19th, 2009 at 9:53 am
AA&J is pleased to announce its inclusion in the just-published design anthology from Graphis entitled, GraphisdesignersUSA3. We are happy to be included with some of the best firms from across the country. Click here to download a pdf.