The path to brand loyalty begins with a clear strategy using very specific tools. At every point of contact, from designed communications, to tangible elements, to personal contact, a common voice must be felt for audiences to trust and respond to an organization's motives.

At AA&J we realize that an organization's visual identity is of little value if it does not work in tandem with all else that defines clearly and consistently the organization's unique position.

Through research and planning AA&J seeks to uncover the essential characteristics that describe an organization's business. It may be something that is embedded in the past or a future direction. It may be a repositioning of an existing identity or a complete makeover. In any event, assessment holds the key.

As experts with a proven process for uncovering the right path, we have helped numerous organizations connect with target audiences in a voice that reflects their true personality and culture.

“The medium is the message” resounds in corporate and institutional communications today. No longer is the idea and the way it is said enough.

How does an idea translate into an effective message? How does a message function in a particular medium? We start with the client's objectives and build a communications framework that leverages a company's strengths using specific tools and messaging that stands out from the crowd.

We are adept at recognizing subtle, yet effective ways to help our clients and, over our history, have developed reliable ways to identify the proper communications vehicles to disseminate good design on their behalf.

We have developed innovative solutions for the web as stand alone projects or as planned, orchestrated and complementary pieces of larger branding programs. Interactive solutions, such as web sites, email programs, solicitation and purchasing vehicles, or animations, must reinforce an organization's strategic communications objectives.

AA&J embraces the best talent for each assignment, either as part of our in-house team, or brought in from the outside as collaborators. In an ever-expanding and accelerating technological market, organizations turn to us not only for exceptional visual communications, but for the latest in technology solutions.

We are designers for all media.